WHO WE ARE
#VLRgroup
1985
ORIGINS AND FOUNDATION
The history of the VLR Group began in the late 1980s, when Pietro Velardi opened a small fire prevention workshop in Mugnano di Napoli, Campania, specializing in the sale, maintenance, and assistance of portable and wheeled fire extinguishers.
Combining entrepreneurial passion, the business quickly stood out for its attention to quality and safety in a rapidly evolving market.
Over the years, the range of services expanded: from the simple supply of fire extinguishers, they also included fire doors, complete fire protection systems, equipment rental, and regulatory consulting. An article in the newspaper La Repubblica noted that the company, operating under the group's "SME Antincendio" division, boasted "over 30 years of history" and a consolidated presence in the Campania, Lombardy, and Puglia regions.
2000
BRAND GROWTH AND DEVELOPMENT
Thanks to a strong focus on service, scheduled maintenance, and the adoption of digital solutions (e.g., terminals for field technicians, activity monitoring, and an online customer portal), VLR Group is gradually increasing its national presence.
Branches are opened in strategic areas: Naples/Arzano for the South, Milan/Pieve Emanuele for the North, Bari for Puglia and a branch in Spain (Ibiza) to enter the international market.
2005
MISSION, VALUES AND IDENTITY
The group's mission can be summarized as follows: to offer integrated fire safety solutions that protect people, environments, and assets with the same care you would give your own space.
Core values include:
- centrality of people (employees, customers, community)
- commitment to quality and regulatory compliance
- innovation in processes (digital maintenance, traceability, rental)
- social responsibility and transparency
2010
INNOVATION AND DIGITIZATION
In recent years, VLR Group has implemented digital tools to enhance its service: the use of barcodes for each device, portable terminals for technicians, automatic delivery of maintenance reports, and a dedicated customer area for online document consultation. This positioning distinguishes it in the fire protection market and allows it to meet modern needs, such as traceability, document security, and regulatory support for customers.
2015
TERRITORIAL EXPANSION AND DIVERSIFICATION
The group has chosen a multi-location strategy: operational offices in key cities, widespread coverage throughout Italy, and a presence abroad (Spain) to also tap the tourist property and short-term rental markets, where fire safety regulations require ever greater attention.
At the same time, the range of services has diversified: no longer just fire extinguishers, but also fire doors, emergency exits, smoke detection systems, equipment rental, fire personnel training, and regulatory consultancy.
2020
POSITIONING AND FUTURE PROSPECTS
Today VLR Group presents itself as an integrated player in the world of fire safety, able to offer a "complete package" to the customer: consultancy supply installation maintenance rental training.
Looking ahead, prospects include:
- further digitalization (customer mobile app, monitoring dashboard)
- expansion into new regions and foreign markets
- development of the brand linked to the rental/franchising network
- partnerships with high-compliance hotel, residential and industrial facilities
2025
AN EMOTIONAL AND PERSONAL APPEAL
The story of VLR Group is also a story of family, of regions—Campania, Puglia, and Lombardy—and of its evolution from a small workshop to a national reality. It is the result of vision, passion, quality, and a profound attention to human values. Over time, a strong identity has been forged: "protecting what matters" is not just a slogan, but a daily commitment.
SAFETY CAN NEVER BE COMPROMISED
Life-saving protection for people and spaces with fire suppression systems.
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